Some of the sites commanding the most traffic on the internet are online communities like Friendster, Myspace and Facebook.com. They provide forums for members with similar interests to exchange ideas and connect with each other. While the largest communities enjoy strong participation from younger users, there are also websites available for other population segments.

We identify the online communities most receptive to your message. Because participation in these communities correlates directly with an interest in social networking, each member you reach is likely to share that impression with a larger social group thus maximizing the reach of your message.

Whether the community serves a particular demographic, like the AARP or a special interest like Link-in professional networking, online communities are emerging in every area of interest in every market segment. There are several ways we help your company interact with these passionate consumers:

• Create an online community presence
• Development effective advertising to access members advertising
• Apply reach insights to marketing product development strategy